Event of the Summer Homepage | Serena & Lily | 2021

The Memorial Day weekend sale is one of the large annual promotional events for the brand. By using relevant brand imagery and product recommendations, I created a cohesive and aesthetic site experience, with the ultimate end goal of driving revenue through the shopping experience.

Goals

No 1. | Drive strong customer engagement through enticing visuals and language

No 2. | Promo messaging bold and above the fold

No 3. | Evoke the feeling of summer through strong visuals and language

Desktop Prototype | 1024px

Mobile Prototype | 375px